A versatile leader with extensive experience helping companies navigate change, build and refine marketing organizations, and pursue new markets and opportunities. Expertise in B2B, B2B2C and B2C marketing and strategic communications.
Strategic Planning | Marketing Communications | Brand Strategy | Content Marketing | Product Marketing/Commercialization | Business Development | Public Relations | Crisis/Reputation Management | Change Management | Strategic Partnerships
Strategic Communications – 20 years of experience driving stakeholder communications related to business growth, including: public relations/reputation management, crisis communications (e.g., system performance issues, data breaches) and change management (e.g., acquisitions, organizational restructurings, downsizing).
Marketing Leadership – 20 years of experience leading high-performing marketing teams; 15 with SaaS companies (B2B products and services); 7 years’ executive leadership. Managed an internal agency providing B2B2C and B2C marketing and ecommerce services for 10 years. Experience in organizations ranging from seed-stage startups, to private and PE-owned midsize businesses, to large, public multinational corporations.
Branding and Culture – 20 years of experience launching new brands (both products and services), creating brand identities and hierarchies, driving co-branded initiatives with strategic partners, and rebranding acquired entities/products (more than two dozen acquisitions).
- Technology: Adobe, Cisco, CIW, Dell EMC, IBM, Microsoft, Oracle, Stripe, VMware, Cardamons
- Education/Edtech: Pearson, Pearson VUE, Certiverse, Acclaim (now Credly), Excelsior College, GED Testing Service, Paradigm Testing, Minneapolis Community College (now Minnesota Community & Technical College), St. David’s Center for Child & Family Development
- Healthcare: MatrixCare, ResMed, BlueCross/Blue Shield, NCSBN, PTCB, AHIMA
- Other: Barnes & Noble, Honeywell, 3M, Imation, Clark Consulting
See LinkedIn for additional information.
What People Say
Mary Beth is a strategic and experienced communicator. Under her marcomm leadership, it wasn’t long before our brand permeated the LTPAC market…John Damgaard
President & CEO
Mary Beth is a proven resource for companies looking to take their marketing efforts to a new level.Lisa Bergerson
Director of Marketing
Mary Beth is a consumate professional who focuses on developing and creating the best marketing campaigns.Todd Leone